We are simply about going back to the start and using natural products and native plants to prevent instead of cure. We want you to respond to our products, not react! Our affiliate companies share our values.
The Rhayne Story, so far...
We started out commercially harvesting horopito from our property in Ruapehu for the Food Service industry specifically niche upmarket restaurants. The more we researched and spoke with experts, we realised that horopito is a great way to make a menu look "en vogue"... AND it's actually got a lot of medicinal properties - genuine ones too!
So now we supply a number of products that focus on the benefits of the native plants for horopito, kawakawa and kumarahou.
Internationally, we have a lot of work to do... and that's exciting for us here in New Zealand.
Flash of Genius!
When we first started out we were a bit lost like most small businesses. We reached out to Pic Picot and James Crow from Little Island Ice Creamery for some sage advice! We were keen to run and create a thousand horopito products and sell them to the world!
Fortunately, our mentors slowed us down and told us to actually plan, focus and create processes....and they were both right! "Aha!" this was a pivot point when growing our company. Whilst we face the challenges of educating a large number of Kiwis and the world (from all walks of life) about the existence and benefits of horopito and kawakawa we are shaping our company from one day to the next.
We are here to serve.
Whether you are a novice cook, naturopath, natural healer or "other" we care. You are welcome to contact us about anything, from recipes to results. Its likely you may throw a few curly ones at us that we may not know the answers, we will find out! It is crucial that you ask any questions so we can share the knowledge and serve everyone.
Values at Rhayne
Whilst we are not hippies on a commune worshiping the soil, we are loving, caring and sharing. Rhayne prides itself on using alternative products that are fit for purpose.
What's your company culture like?
The big picture for us, is to follow in the footsteps of other NZ brands and take our native products to the world, whilst being clean, green and sustainable.
Horopito is mainly sold as a food, which is great... we also sell horopito as an alternative medicine which is very popular in countries where gaining access to "approved" prescription medicines is expensive and sometimes less effective.
So why the name Rhayne?
Rhayne is the name of one of my daughters that has grown into a beautiful, calm, and caring soul. I am proud to share her name with this true and honest brand that will be reflected by her nature, throughout our journey.
Age of Outrage... Cultural appropriation.
At Rhayne we sometimes receive comments of outrage as to our unacknowledgement or inappropriate adoption of the customs, practices, ideas of Maori. We are in a situation of damned either way... At Rhayne we are careful to not benefit from Maori culture at the same time ignoring Maori traditions and history is then insulting. Indigenous groups harmed by colonization. Anglo culture, in particular, has long been a goldmine for advertisers, supplying logos for everything from Tiki Tours to the Haka used in advertising with, quite understandably, Maori have taken offense. No one likes to see their heritage (not least of all their religious practices) caricatured for the sake of selling product. Hence none of our product packaging, promotes Maoridom or makes reference to their history other than possibly traditional uses.
I am not Christian but celebrate Christmas, Not Celtic but celebrate Halloween, not Italian but enjoy pizza. Cultural appropriation is apparant as to how far back you want to go.
Tomatoes and pasta did not originate in Italy, Potatoes did not originate in Ireland, however are celebrated and embraced as such.
Point being, at Rhayne we sustainably grow and harvest horopito and kawakawa in the North Island to encourage Kiwis to eat their own native food in preference to non native peppers, basil and other herbs.
At Rhayne we harness the belief that we are all indigenous to earth and the boarders and countries are man made constructs and not one group own the land of NZ or any other land.
In recent years, though, the idea has flown the nest, spawning flocks of irate identitarians decrying the appropriation of everything from ponchos to sushi. Angry online mobs have, at various times, lambasted pop stars for styling tatoos in Ta moko style, Australian Tourist shops selling boomerangs —a commodification of Aboriginal culture—and a white woman undergoing chemotherapy was attacked on social media for wearing a traditional African head wrap to hide her hair loss.
It’s worth pointing out that hysteria of this kind is hardly new, even if, of late, it has risen to a piercing pitch. It is after all the "age of outrage" - we are happy to respond to any enquiries and welcome pre arranged visits to our farm property.
We are simply about going back to the start and using as much natural products and native plants as we can to prevent instead of cure. We want you to respond to our products, not react!
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